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dear female photographer: 3 things to do this week

Dear Female Photographer,

How did you do with last week’s three goals? I have to admit that I only got two of them done. I read a GREAT book that I’m probably going to re-read this week … it was THAT good. I sent out my e-letter. But I didn’t do my breathing exercises. That’s ok, though. One goal accomplished is better than none!

So, let’s move on to three new goals for this week!

Here are three things you can do this week to move yourself just a little closer to success. Remember … inch by inch – it’s a cinch. By the yard – it’s hard!

ONE: Cut waaaay back on sugar intake.

What on earth does this have to do with photography? EVERYTHING, actually. It’s incredibly hard to be creative when you don’t feel good! It’s difficult to chase little ones on a child photography session if you’re tired. It’s next to impossible to daydream in BIG ways if your brain is cloudy. And refined sugar? Well, the overconsumption of it can make us feel horrible.

A little over a year ago, I completely removed refined sugars from my diet. I still ate fruit … but no white or brown sugar, honey, maple syrup, or agave. And the benefits were AMAZING. The last few weeks, it’s crept back into my daily diet. I want it back out! The VERY fascinating thing about the removal of sugar is that once it’s out of your diet, you don’t want it anymore. Put it back in … and immediately you’ll WANT IT DESPERATELY.

During the year that I had completely removed sugar, I didn’t crave it at all. But I allowed myself to have any sugary treat I wanted once a month. The headache and general feeling of malaise that followed actually led me to skip my treat some months. It just didn’t feel worth it.

Soooo … this week, I’m back on the wagon!

Totally removing sugar from one’s diet isn’t for everyone. But for those of us eating a typical American diet … cutting back on daily sugar could be incredibly beneficial. It just might lead to your feeling better than ever. Which could lead to your creating work that’s BETTER THAN EVER.

 

TWO: Keep a gratitude journal.

yes

“Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” – William Arthur Ward

Unless you’re radically different than me (and I doubt you are or you wouldn’t be reading my blog!), you find running a business hard. And when dark periods set it (you know, the ones where your bookings or down, or clients don’t seem to appreciate your work), it can be difficult to stay positive. It’s VERY easy to spot and dwell on the negatives. But the positives are there, too — even when times are tough. Amazingly, when you focus on them, even more good things seem to magically appear. It’s not magic, of course. Gratitude shapes your actions without you even realizing it. And those positive actions lead to positive results. 

This week, start and end your day with gratitude. Write down three things you’re thankful for in the morning. And three things you loved about the day before you fall asleep at night. Gratitude will make you happier, healthier, and a better entrepreneur.

 

THREE: Submit to five different blogs or magazines.

Yes, it feels good to get published. It feels re-affirming. Like, “Yes. Ok, my work IS good enough! Phew!” But that’s not why you should submit to blogs or magazines. When your work is published, you automatically gain a wee bit extra respect from potential clients. And when you include a list of places that have published your work on your site or blog, folks will see that your work is valued by other industry experts … and it will make them value you even more.

You might have to submit over and over and over again before you get accepted. This isn’t a sign that you’re no good. It’s just the way it works sometimes. The sooner your start submitting … the sooner you’ll get published. Make this the week you really work on it.

Do these three things, and you’ll be one step closer to success. Come back next week and we’ll explore three more tips.

Keep up the AMAZING work.
Warmly,
Kate

p.s. Read this before lowering your prices.

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dear female photographer: 3 things to do this week

3things

Last week, I learned how to hula  hoop. I’m pretty excited about that! How about you? How did you do with our three goals last week?

This week, it’s on to three more ways we can grow and develop as artists. If any of these goals don’t suit you, no problem. Make your own. The point is just to keep on setting goals and KNOCKING them down!

1. Read a good book that can help you grow as an entrepreneur and/or artist.

If you’re like me, you’ve got them stacked up and ready to go. Or, if you’re not a huge reader and aren’t quite sure where to start, here are three books that can change your business:

  1. Jack Canfield’s “The Success Principles”
  2. Seth Godin’s “Purple Cow”
  3. Elizabeth Gilberts, “Big Magic”

2. Spend 15 minutes every day in silence … just breathing in and out.

If you’re already making the time to focus on your breathing each day either through meditation or pilates or any other type of activity that calls for mindful deep breathing, then you already know how this small little effort can completely transform your life. If not, then take a moment to familiarize yourself with the power of oxygen. The better your mental and physical health, the more possible it is for you to TAKE ON THE WORLD. You can’t run a photography business … or any successful business in the arts, for that matter … if you’re worn down.

3. Send out an eletter. 

Perhaps you fall into one of two categories:

a.) you’re someone who wants to start sending out e-letters, but hasn’t yet done it.

b.) you have an e-letter list, you’ve sent out some e-letters in the past, but haven’t sent out anything lately.

(I’m a B, by the way.)

This week … let’s get it done. I personally use madmimi for my eletters. It’s fast … easy … and until you grow a big list, FREE. Not sure what to include in your eletter? Here are some suggestions.

Do these three things, and you’ll be one step closer to success. Come back next week and we’ll explore three more tips.

Keep up the AMAZING work.
Warmly,
Kate

p.s. Here’s the secret to a perfect family photo session — every time.

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dear female photographer: 3 things to do this week

3things

Dear Female Photographer,

Here are three things you can do this week to move yourself just a little closer to success. Remember … inch by inch – it’s a cinch. By the yard – it’s hard!

ONE: Reach out to one person in the community.

It’s very, very, very easy to get overly comfortable behind your desk. In fact, you may have even invested a lot of money in the perfect ergonomic, back-massaging chair from heaven. And it’s perhaps from this seat that you do your online networking. This is AWESOME, of course. But if you’re not taking the time to get out into your community (yes, physically get OUT of your chair) and make face to face connections with your neighbors and fellow business owners, you’re missing out on one of the best ways to grow your business.

This is NOT an area that’s easy for me. My introverted side says … no, no, stay home and reach out to people on instagram! And yes, my chair is pretty comfortable, thank you very much.

That’s why it’s a GOAL for the week.

When you get right down to it, in-person networking is far from difficult. It might look something like this …

You’re getting your hair cut and you mention to the stylist that you are a photographer. You’ve probably told her before … and depending on how good of a client relationship builder she is … she may or may not remember. But this week … challenge yourself to not stop there. When she finishes, ask her if she can point out the salon owner. Go over and introduce yourself. Tell her how much you love her business and tell her a sentence or two about yours. Give her your business card and invite her to follow you on Facebook or instagram. Let her know that you often run specials that many of her clients would love to know about! And then, when you get home, reach out to her on social media.

The same scenario could hold true in any local business. The day care down the road. A children’s clothing store. Walk in … and introduce yourself. And let them know that you’d love to work with them sometime.

You just never know what this might lead to. Possibly your best client yet!

TWO: Challenge yourself to master something new.

Wanna know what I’m going to be doing this week? Hula hooping. Yes, hula hooping.

Why? Because I’ve always wanted to know how. And frankly, I just plain old don’t understand why other people can stand there and sway their hips from side to side and it … works! Whilst I get one turn and then it drops to the floor.

I’m going to figure it out this week.

Aside from a little extra exercise, I’m going to be gaining three benefits with this effort:

  1. I’m going to focus on something new. This stimulates the brain — and a stimulated brain can do wondrous things.
  2. I’m going to prove to myself that an old pony can learn new tricks! This leads to excitement! And the desire to learn even more new things! And to try even more new things! (See, look at all these exclamation points! It’s exciting!)
  3. I’m going to take a mental break from work while having some fun. This is CRITICAL. If you’re in it for the long run with your business, then learning how to take some fun breaks is essential. Otherwise, burnout awaits you.

What new thing could you learn this week?

THREE: Learn a bit more about your customer’s fears. 

Who is the person who books with you the most? Do you know? (If not, stop and figure that out. Make that your number three goal for the week.) Do you know what some of her fears are? Do you know what makes her petrified about booking a photographer? It might be the 20 pounds of weight she gained last year and hasn’t lost yet. It might be fear of getting burned (maybe another photographer didn’t treat her well in the past). We all have fears. And once you can understand some of the fears that the individuals visiting your site are feeling, then you can use your site, blog, and social media to help put those fears to rest.

Are you a child and/or family photographer? Unless your portrait and child photography business looks dramatically different than mine, the person doing the majority of the bookings with you is none other than … Mom. She’s the one who is typically hunting down the perfect photographer and she’s the one you’ve got to impress.

But she’s got fears, too. Like, how does she KNOW she’s picked the right photographer? What happens if her husband just is a HUGE wet blanket the day of the photo shoot? Will that money just be wasted?

Download this FREE 10-page PDF that explores this very topic. I detail the top 7 fears Moms experience when thinking about hiring a photographer — and how you can put her at ease.

Do these three things, and you’ll be one step closer to success. Come back next week and we’ll explore three more tips.

Keep up the AMAZING work.
Warmly,
Kate

p.s. Here’s the secret to a perfect family photo session — every time.

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